MARKETING
FM’s primary customers are mostly people from Nueva Ecija. Because of It’s location (in front of the public market near the terminal), it’s customers would normally drop by the store to eat and other buy breads for someone they left at home. From that, they have gained advertisements.
For promotions, they have radio advertisements; they also place adds in N.E News Busters. Every Christmas, they give discounts cards and calendars.
CURRENT Marketing situation analysis
A. MARKET SITUATION
FM Bread and Noodles is a business, which runs in Cabanatuan City, it has develop into a fine establishments for it’s community. With well-trained employees running the business FM Bread and Noodles ensure that they treat their customer with courtesy. Inside the FM Bread and Noodles establishments you will find it has a very friendly atmosphere enticing it’s customer to buy their products and rat with a smile on their face.
What FM Bread and Noodles would like to do of course, is to promote their establishments in such a way, that they will make people want to go there to buy their products.
People today are not just looking for good food also look for a good face to eat good food, FM Bread and Noodles given them exactly that, with good food and well design establishments FM Bread and Noodles gives the customers what they want and need
. FM Bread and Noodles is also very accessible to the public FM Bread and Noodles is well placed near the public market thus giving people easy accessibility to their establishments.
FINANCE
The business ventured in huge investment in renovation the site and the upgrading their equipments. They bought four ovens. (one oven cost 400,000). This major renovation had a total amount of P 3 million.
Currently, the average monthly sales is P1 Million. Their monthly income vary depending on the peak and off- peak month but according to the finance manager, FM’s averages monthly income is P85,000.
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